Which shades are gaining.
Which are fading.
And what to do about it, before you sign off the range. The public Colour Index tells the whole trade what happened, by colour family. The Season tells you what happened in your market, shade by shade: which ones grew, which ones died, what they are called, how many brands went there, and where every competitor sits against the market, each one named. Four times a year, the morning each count publishes, so the range you sign off is built on what sold, not on a mood board.
Your Season and a concept, the morning each count publishes.
One category, every market in it, four times a year: the season on one page, what came on sale since the last count, every colour family and every brand against its market, with the CSV and swatch files beside it, and a concept for one product of your choice. In March, June, September and December, with one email carrying the headline numbers and the link.
SeasonThe cover
SeasonThe number everyone quotes
SeasonEvery family in six shades
SeasonThe colours as materials
ConceptOne with every count
Each Season runs to about two dozen pages, shades and materials included. If you work across more than one category, Pro carries every market we count.
Gravel is not eMTB. Every market, on its own.
Each market of the category charted on its own, season by season: the thickest band is the biggest colour family. One market is open for everyone and changes monthly; your Season opens all of them for your category. The cards below are live from the current count.
Live counts per market. The open market is drawn in full; the rest, with their gains, losses and shades, are in the Season.
The report, page by page.
Pages from the sample Season, at the size you would read them. The layout is the real one; every brand is called Brand 01, 02, 03 and every number is invented, because the real ones are what you are paying for.
The record, up front45,477 colourways on record as the opening poster: the scale of the count before a single chart.
Rise and fallEvery family, every season, re-ranked as they pass each other. The one chart people photograph.
The season on one pageFive numbers you can read out in a meeting: the default, the mover, what is easing, what is slipping, and the darkest segment.
The mover, on its own pageThe colour moving in your market, with the number behind it in type you can read across a room, and the shades doing the moving.
The market, family by familyEvery colour family with its share, its change since last season, the change across the same brands, and how many brands offer it.
Shades gaining, shades fadingEvery family cut into six shades, counted like for like. A family can hold still while its shades change places: this is where a range ages first.
Which earth? Six shades of itThe exact version of a colour that is moving, rendered as a material, with its share, its change, its hex and Lab, and the names brands give it.
The colours as materialsThe shades gaining most, rendered gloss and matte, so the team sees paint, not chips. Hex, CIELAB and the ASE file come with it.
Segment by segmentThe mix in every segment, and the one that does not look like its market, called out.
The boldest betThe brand leaning hardest on one colour, by name, before the brand pages.
Every brand against the marketEvery brand by name, one square per colourway, and how far each range sits from the market’s mix.
One brand in fullAny brand you name, family by family against the market, with what sets it apart written down.
Signals for next seasonWhich colours are rising across bikes, e-bikes, moto and apparel at once, which are falling, and what apparel says about the frames to come.
The palette, as a posterThe season’s colours full bleed, with hex, RGB and Lab, named the way a colour team names them.
Wild and mildThe loudest and the quietest shade on sale, as a pair of full-bleed dividers with the measurements in the margins. 
Your filesThe report as a PDF, every table as CSV, the launches since the last count, and the measured medians as an ASE swatch file for Adobe apps.
Everything the free Index leaves out.
The free Index is kept simple on purpose: colour families for the whole category, with no brand named, so that anyone can quote it. The Season is the same measurement with all the detail, for the people who have to make a colour decision with it.
Every market
Share by colour family for every market the Index tracks: trail, enduro, gravel, trekking, urban, motocross, adventure, helmets, jerseys and the rest. A market is charted once it has 40 colourways from five brands, so no page rests on a handful of products; smaller ones are listed with their count until they grow.
Every brand against its market
Each brand on the list, by name, next to the market it sells into: where it leads, where it follows, by how many points, for every season we hold. The public page names nobody. The report names everybody, including you.
What moved, in points
Which colour families gained and lost, by market, ranked by movement since last season, with the same brands compared season to season so a new brand arriving never passes for a trend. It is the one number a range review acts on, with the denominator printed next to it so everyone in the room can trust it.
What the trade calls it
Every colourway name that shipped, what it measured as, and how many products carry it. Desert, coyote, nardo, salted caramel: the names your competitors are using for the colour you are about to specify.
CSV, ASE, hex and Lab
Every published cell as a spreadsheet, and every family and the Colour of the Year as an Adobe swatch library with the measured Lab values, so the colour in your deck is the colour that was counted. Paint references and colour-book pages are never included.
Why the November call says what it says
Every November we publish the call for next season and the Wildcard in public, each with a probability. Anyone can read the call. You get what sits behind it: the argument, the market-by-market numbers it rests on, and the palette to ship it with. The call is free. Knowing why it was made, well enough to argue for it in a range review, is what you are paying for.
Four reports a year, one morning each
The count runs in March, June, September and December. Your category’s Season, with the CSV and ASE files, lands in your account that morning, and every address you give us gets an email with the headline numbers and the link. Each report opens with what came on sale since the last count, by brand and by colour, so a quarter between launch seasons still tells you what moved. September closes the season and names the Colour of the Year.
A concept with every count
Four times a year, with the report, a concept for one product of your choice: three colour directions with the measured count built in, every colour with its reason, written by a panel of eighteen models and read against your category. Write the brief on the concepts page when you are signed in; it runs on your Season, no card.
The free count never names a brand
The public Colour Index says what the market did. It does not say who did it, and it never will: naming the brands is what you are subscribing to. Here every figure sits next to the companies behind it, for every season we hold.
Materials and shades, not flat chips.
Every colour in the Season is a measurement, so it comes as something you can build with: the family’s median as a rendered swatch in gloss and matte, with the hex and the CIELAB values to rebuild it as a material in KeyShot or Blender, and the ASE for Illustrator and Photoshop. And every family is cut into six shades, counted like for like, with the names brands use for them, because there are nice blues and ugly blues and the count knows which is which.
Three people, one report.
The colour designer
Every season you present a palette to people who do not read colour. The report gives you the market’s own numbers: this family is up four points in your market, these three competitors moved first, this is the name they are using. Your palette becomes a decision everyone can follow.
The product manager
You decide how many colourways to tool, and which. The report shows you the mix the market shipped, by market, and what changed, so the tooling decision rests on what the market put on sale.
The paint and decal supplier
You want to know which families to stock and which of your customers are moving before they tell you. The report is that demand signal, counted from real products, in time to plan your stock.
The same count as the public Index, in full.
Every number in the report comes from the same count as the public Index: the brands on our list (208 measured so far, of 415), every colourway measured, checked and graded before it counts, and a brand list curated by people who have coloured bikes for a decade. The full method →
About the Season.
- Which market do I get?
- The one you choose on your account page after you subscribe: bikes, e-bikes, moto or apparel. Every market comes with Pro.
- What if the first season is thin?
- Cells with fewer than five brands or forty colourways behind them are held back, in the report as on the public page, and a market is only charted once it has 40 colourways from five brands. We tell you what is missing, so you are never reading a shaky number.
Paying, cancelling, the company licence and whether your own brand is in it: on the pricing page.
See your market in full, brand by brand.
€4,999 a year, net of VAT. One company, one category of your choice, bikes, e-bikes, moto or apparel, every market, every brand by name. It runs a year and renews; cancel from your account at least a month before it does.