DERESTRICTED Trends · Build a concept

G5OpGPG5+So+GP+SnSP5m+Op+GF+Gk+R1+V3+Qw+Ll+Mi+K2+18 models · each answers on its own

Tell us about your brand in one line. The Colour Index, our measured count of the colours on sale in your sector, goes in with it, and you get three clear colour concepts you can stand behind: the reasoning behind every colour, the research it rests on, a PDF and the colour kit. A panel of eighteen models does the work, each on its own, and you see which one said what.

Route 04 · the full brief

Everything you can tell the panel.

The four fields at the top do most of the work. The rest sharpen the answers, and every one of them changes what comes back.

ProductWhat is being coloured: a category, such as a trail e-bike or a jersey.

Sector

Market

Model yearThe year these colours have to sell in.

Price tierA season is rarely one price point. Pick a range and the themes step across it: bright colour and simple processes at the entry end, finish and restraint at the premium end.

Consumer

Age

What they are intoThe tribe. This is what separates a real brief from a mood board.

Materials the colours will be made in

The same hex is a different decision in anodised alloy, in metallic paint and in a piece-dyed knit, so every colour comes back with its material, its process and what to watch out for. Pick up to five; we preselect the usual ones for your sector.

Timing

How many themesEach comes back with two or three sub-themes, each a standalone palette.

What each theme is for (optional)

Leave these blank and the themes are alternative directions for the same product, which is what most briefs want. Fill them in and each theme answers its own remit: a different range, a line, a sub-brand, a season, an accessory family.

Persona (optional)Describe one real person: what they ride, wear and care about. This is what makes the answers specific.

Brand values the colours must carry (optional)

Brand context and constraints (optional)

Visibility

Email requiredWhere your concepts go when they are ready, and where the receipt goes.

Company for a paid run I am buying for a business, not as a consumer.Trends is sold to businesses only (terms).

Free to write and to keep. Running it across the panel comes with your Season (one with every count) or Pro when you are signed in; without a subscription it is €1,999, net of VAT, by card.

I have an invitation code

A valid code sends your brief to all eighteen models without a payment.

Every model answers the same words at the same moment, with its name on its answer. Nothing is blended into an average, so you can see who said what and where they disagree.

Or

HOW IT WORKS

One brief, the market count, and every reason written down.

One to six directions, three unless you ask for more, each built out as colourways from volume to hero. Each model answers on its own, without seeing the others. Two colours count as a match when they look the same to the eye, even if the hex codes differ.

Build a concept for your product →

Treat it as a strong starting point and keep what works for your range. A worked example and what lands on your desk are on What you get.

PLAY FIRST · FREE

Still want to play with some colour ideas?

Try Play first. Roll a palette, paint it onto the parts of your own product and see it before anyone draws it, start from the colours the market actually puts on sale, and measure any product photo against the count.

Open Play →

Review my coloursBefore you brief the panel, see where the colours you already have stand.Check three products, free →

Where should your colours go in 2028?

Everything you can tell the panel.

One brief, the market count, and every reason written down.

Still want to play with some colour ideas?

Where should your colours
go in 2028?