The colours the market put on sale, counted. Every colourway, one square each.
Bikes, e-bikes, moto and apparel
Each square is measured from the brand's own picture.
Every season the brands we count, helmets and goggles included, publish their new ranges. We measure the colour of every product, check it, and count how much of the market each colour family had. That count is the Colour Index. It is free, it runs four times a year, in March, June, September and December, and it is the yardstick our Colour of the Year calls are scored against.
Bikes, e-bikes and apparel, 2026
How the colourways split by colour family, compared with the season before. A colourway is one model in one colour, so a trail bike in six colours counts six times.
What moved
The change is usually the number you want. Here is how many points each colour family gained or lost since last season, for the same category and market. We count it across the same brands, in the same kinds of product, in both seasons, so a brand or a product line we added this year cannot move a share.
Gaining
Losing
Rise and fall
Click a colour family to look at it on its own, and click again to bring the others back. Same category and market as the filters above. The number beside each family is its change in the latest season, counted across the brands on sale in both.
Every market, side by side
Gravel is not eMTB. Here is each market of the category on its own, on one scale and one timeline, every season it has published: the thickest ribbon is the biggest family, and a ribbon that climbs past another has overtaken it. In the Season for your category, and in Pro, each ribbon also carries the market's own shades, and each card its gains and losses. One market is open for everyone and changes monthly.
Rising where
Every market down the side, every colour family across the top. Each cell is the family's change in that market's latest season, in points, counted across the same brands in both seasons. Green is gaining, red is losing; the stronger the colour, the bigger the move. Click a cell to see that family in that market, season by season.
Which red? Shade by shade
A family going up is half the answer. Every measured colourway carries its exact colour, so each family is split into six fixed shades and every shade with enough behind it is counted on its own: how much of the family it is, how it moved among the same brands, and what brands call it.
Shades are published for a market once its count is loaded. Pick a single market above; the pooled cut has no shades of its own.
Five years of colour
The same count for every season we have published in this cut. When fewer than five brands or forty colourways are behind a season, or one brand makes up most of it, we leave it out rather than show a shaky number. That is why the early years are thinner and a year can be missing.
How each brand compares with its market.
The most useful view we can give you is your own range next to the market you sell into: where you lead, where you follow, and by how much. We have this for every brand we measure, every season. It is the heart of the Season, and it is why the free Index names no brands.
Apparel moves first
Jersey ranges refresh twice a year, and a new frame takes around eighteen months. So a colour often shows up in apparel first and on bikes a season or two later. Once we can measure that lag, it becomes a call we can check, which is far more useful than a hunch.
Chalk.
White gained more ground than any other colour family in 2026, measured across bikes, e-bikes and apparel. The whole story is on its own page: where it grew, what brands call it, the Wildcard, and the November call for 2027.
Read the story →Have the next count waiting for you.
This page, in your inbox, the morning each count lands: what each colour family holds, what moved, and the Colour of the Year. One email a season, four a year, free, and nothing else from us.