Know what the market did before you decide what colours to use.
11,109 colourways on sale in 2026, from 183 brands across 25 markets in bikes, e-bikes, moto and apparel, each one measured from the product itself. So before you sign a colour off, you can see where the market is crowded, what is rising, and how your own range sits in it.
Sign off colours
with the market behind you.
How many of last season’s colourways were one of a kind, and how many were one of fifty? Trends puts the whole market’s colour count in front of you before you commit, and in front of your dealers when you ask them to take a colour.
A colourway is a production run.
You sign the colour off before anyone has bought it. Then dealers and riders judge it.
You can still change it. Every step can go round again.
Locked. Where there are dealers, they vote first.
The riders decide.
01Volume
A colour is stock somebody has to sell.Every colourway is made in every size. A colour that does not move is the first thing anyone remembers at next year’s range meeting.
02Position
Further out is a bigger bet.A third of 2026 colourways are black, where colour sets nobody apart. Further out, the colour does more of the work, for you or against you.
03Price
What usually happens when one colour misses.Same product, same price at launch. One colourway sells out. The other is marked down step by step. A worked example: we count the colours on sale, we do not see sales or prices.
04The sum
Put your own numbers in. One colourway: at . If of them go at , that is about €80,000 given away on one colour, yours or your dealers’. A year of Pro is €9,999, about an eighth of that.
It works the other way too. A subscriber sees a colour gaining share market by market, while there is still time to act on it.
Three servers, counting around the clock.
Nothing here is an opinion. Every number comes from a product that was on sale: read from the brand's own site or the shops that stock it, measured, checked against the brand's own words, compared with the same brands a season earlier, and counted again next quarter.
- ReadEvery product page, every season we can reach, every day
- SortVehicle, apparel or part; market and market; parts and sizes dropped
- MeasureBackdrop removed; base and accents measured in CIELAB
- VerifyThe measured colour against the brand's own name; disagreement is held back
- CompareSame brands, both seasons, so a newcomer cannot pass for a trend
- PublishOnly cells with five brands, forty colourways and no brand over 30%
The method is published in full, so anyone can check it: how we count →. A trend book is written once a year. This does not stop.
Start with the count. Everything else follows from it.
The Colour Index and this year's colour are free to read. Then build a concept on them, play with a palette, check the colours you already chose, and see what each part costs.
The Colour Index
How much of the market was black, white, green or earth, for bikes, e-bikes, moto and apparel. Free, and easy to quote.
Open the Colour Index →Colour of the Year
The colour that grew the most this season, where it is growing, and our call for next year.
Read this year’s →Build a concept
Three colour directions for your next product, built on the count, with the reason for every colour written down.
Build a concept → 04 · PlayPlay with colours
Roll a palette, tune it from mild to wild, or start from what the market put on sale. Free.
Open the playground → 05 · CheckReview my colours
Are the colours you already chose any good? Ten seconds, one product, measured in your browser.
Check three products, free → 06 · PriceWhat it costs
The Colour Index is free. Season €4,999 a year, a concept with every count. Pro €9,999 a year, every category we count.
See what is in each →Counted by Piers Spencer-Phillips, formerly KISKA, KTM, Husqvarna, BMW Motorrad, Fox and Alpinestars, whose Munich studio has done the colour for Haibike, Ghost, Lapierre and Winora for a decade. The method is published in full, so you can check it: how we count →
How did your 2026 colours do?
Put one of your products next to everything on sale this season. Crowded, moving with the market, or rare, in about ten seconds.
Review my colours, free →Three products free. Your whole range against every brand in your market is part of Pro.
From the range you have to the one you sign off.
Six questions, in the order you meet them each season. Each has a tool here, and the middle three go round as often as you need.
- 01Where do we stand? Your range against everything on sale: crowded, rare, or drifting. Review my colours · free for three products
- 02What did the market do? Share by colour family and what moved, in your market. The Colour Index · free
- 03What are we asking for? One brief: the product, who it is for, the season. Build a concept · the brief
- 04What are our options? A panel of models answers it from the measured count, every answer with its reasons. Build a concept · six models free
- 05Which three directions? Three concepts, each colour argued. Go round again if you like. Concepts · in every Season, and in Pro
- 06Are we sure? Before the sample sign-off, see the concept against the market. A year later, the count scores the call. Range review · in Pro
Get the numbers in your inbox.
Confirm your address and the 2026 count comes straight away, then one email a season, four a year, the morning each count publishes in March, June, September and December: share by colour family, what moved, and the Colour of the Year. Free, and the only email you will get from us.
Start free. Pay when a decision needs the detail.
The Colour Index is free. Season €4,999 a year, with a concept in every count. Pro €9,999 a year, every category we count. Net of VAT, one subscription for your whole company.