This is the latest ad we created for @enduromag . The focus of the magazine is on the more traditional Mountain bike segment, which has a slightly younger focus than the eMTB demographic, with generally more experienced, extreme riders.
The goal of the ad was therefore to show that Haibike’s focus on ePerformance has created eMTB’s that are just as capable, if not more so than non motorised bikes, especially in ways that people generally perceive eBikes to be at a disadvantage. The extra weight offers additional stability in the air, and if you are so inclined, you can send it just as big on them, if not bigger, as Haibike pro @sampilgrim demonstrates in this photo we shot of him in Gran Canaria recently! #enduro #emtb #ebike #eperformance #design #haibike