Nike | Hyperfeel

Nike | Hyperfeel

The line is the first species of quantity,
which has only one dimension, namely length, without width nor depth, and is nothing else than the flow.
A Film inspired by Nike’s Hyperfeel running innovation. An abstract interpretation to different elements of a run and to collective data, from the initial burst of speed, to a lulling rest and sprint finish. To compliment the Nike+ running data; the sound and motion evolve dependent on the peaks and troughs of the abstract forms themselves. Aspect ratio is employed to enhance the feeling of the single thread, integral to the innovative nature of the Flyknit upper, but also of the running journey, from A to B.
| Credits |
INT Works
Director & Designer
Emrah Gonulkirmaz
Sound Design

Screen Shot 2013-09-26 at 7.41.08 PM


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