META: The Electric

“What if the conversation was no longer about bikes and equipment? What if we only talked about the experience and remembered what it was like when we all wanted to copy whatever Malcolm Smith was doing?  What if we told you the most unlikely of companies is already subtly trying to get that message to you? Would you listen?” – Meta Magazine

Read the story in Volume 010, available now at readmeta.com

Supported by Alta Motors
Starring Jimmy Hill
Directed by Dean Bradshaw
Produced by Ben Giese