BORN TO BE AN ICON – The new R nineT Racer.

BMW Motorrad are killing it right now! From the products, to the websites, to the photos and videos. Pure class. Calming, and inspiring.

Follow Joy Lewis experiencing the vintage racing scene in Japan with the BMW R nineT Racer. Full story here: http://bit.ly/joyfulracing

THE MANIFESTO: Wake up to life every morning with your engine running. Because everything you discover along the way will be yours forever. And that’s how you make life a ride.#MakeLifeARide