Weiden + Kennedy has launched a new set of animated idents for Honda’s sponsorship of Channel 4 documentaries featuring miniature versions of some of the automotive brand’s best-known inventions.
Analog worked alongside Nexus’ animation team who provided the character and transformation animation as we began to assemble the multiple shots, remove props, track, shade, light and render everything. It was a massive undertaking with so many products and all of the FX animation, compositing and grading all happening under one roof at Analog.
The longer video will be launched on social media channels in July and will feature Honda inventions from the past 60 years.
Creative directors: Tony Davidson & Kim Papworth
Copywriter: Chris Lapham
Art Director: Aaron McGurk
Producer: James Guy
Production company: Nexus
VFX & Animation: Analog & Nexus Productions
Director: Smith & Foulkes
Music + Sound: Factory & Siren