Nike LunarEpic Flyknit Process

Nike LunarEpic Flyknit Process

A little peek behind the scenes from from TENDRIL –

“So much love went into this one.

Music: Moderat – Last Time (Jon Hopkins Remix)

Together with Blacklist and a crew of otherworldly talents from around the world, we created the teaser, launch film, and global Nike in-store installations. We built an A-list team for the project that included one of our award-winning HIGH5ER studios, Frame, to co-direct. What was totally unique about the project for us was the global collaboration. Blacklist is in NY, Tendril in Toronto, Frame in Denmark, Nike in Portland, and there was a slew of freelance gurus dotted all over the world. In total we had Canada, US, Brazil, Germany, Slovenia, Denmark and the UK all on this project. This made it an explosion of deadly talents. We all worked together hooked up by a massive 2TB Dropbox account.

Besides the amazing team who we had the pleasure of collaborating with, shout-outs to Google Hangouts, Sheets, Slack, Dropbox, continental airline travel, coffee, and beer for helping make this other-worldly experience a pain-free collaboration.

CREDITS:

Client: Nike
Nike Global Brand Communications: Tad Greenough
Executive Producer, Nike Brand Communication Studio: Noah Stanik
Nike Producer: Meagan Moore

Production Company: Blacklist
EP: Andrew Linsk
Producer: Karen Lawler, Alex Unick

Studio: Tendril & Frame
Co-Directors: Chris Bahry, Tom Crate
EPs: Kate Bate, Thomas Bay
HOP / Producer: Mary Anne Ledesma
Producer: Louise Bejerholm
Storyboards: Greg Boychuk, Gabe Sapienza
Editor: Tom Crate
Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann
Kruetzkamp, Marco Iozzi

Reveal Film:
Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler
Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski
Shoe Rigging & Animation: Matias Hansen
Lighting & Render: Nejc Polovsak, Matt Frodsham
Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim
Shoe Modeling: Marek Denko
Matte Painting: Bojan Zoric, Form Language
Compositing: Chris Bahry, Brad Husband

Teaser Film:
3D Artists: Christian Hecht, Alasgar Hasanov, Chris Bahry
FX: Valdemaras Dzengo, Alasgar Hasanov
Light & Render: Christian Hecht, Brad Husband
2D Animation: Gabriel Rocha
Compositing: Chris Bahry, Brad Husband
Additional Compositing: Alexandre Veaux
Sound Design & Music: John Black of CypherAudio

Nike-LunarEpic-Flyknit-Process2

Nike-LunarEpic-Flyknit-Process

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