Do the Ride Thing – The Bikes, the Builders, and the Book

The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic resurrection. takes you on a visual ride with engines revved-up and roaring. This video features footage and commentary by celebrated bike builders including Roland Sands, Vincent Prat, Ola Stenegard, El Solitario’s David Borras, as well as The Ride’s co-editor Chris Hunter of Bike EXIF. Get an insider’s view of the high-spirited young motorcycle scene, which is extensively documented in our latest release The Ride: New Custom Motorcycles and their Builders.

Order the book here:

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